According to Wikipedia digital marketing is defined as a component of marketing that uses the Internet
and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. There has been an increase in the number of companies investing in digital marketing. Notable companies in the world such as Coca Cola, P&G, Toyota have made use of digital marketing to promote their brands world over. In Zimbabwe notable companies that have made use of digital marketing are Econet Wireless, Delta Beverages, TM Pick n Pay, OK Zimbabwe, United Refineries Limited to name a few. In this short blog post, I will highlight 5 reasons why your business should invest in digital marketing.
1. Cost Effective
Digital Marketing is a cost-effective method of marketing, it is low cost when compared to traditional advertising mediums. Social media marketing, for instance, is a low-cost strategy that has a significant return on investment. Digital Marketing is far more economical largely because traditional marketing strategies remain expensive.2. Increase Brand Awareness
Social Media has a global reach, over a million plus people use social media, it is a great way to increase brand awareness. Maintaining an active social media presence facilitates potential customers finding and learning about your company. Companies can increase their brand awareness through social media through creating engaging content and making use of social media adverts.
3. Customer Engagement
Communicating with customers is essential in business. The best way to communicate with your customers is through social media. Social media is an ideal platform for communicating with customers because people spend between 3 to 5 hours a day on social media. Another advantage of Digital marketing is that it is very flexible businesses can tailor their marketing messages to specific target markets.
4. Real Time Results
Unlike traditional advertising, digital marketing allows businesses to track the performance of marketing campaigns in real time. Businesses can track the results of their digital marketing campaigns and make adjustments. This allows businesses to constantly improve their results and get the most out of their investment.
5. Improved Search Results
Through the use of Search Engine Optimisation, businesses can make their website and brands more visible. SEO campaigns enables search engines such as Google, Bing to crawl your website, reindex it and rank it higher. A website may remain undiscovered without Search Engine Optimisation.
At iCreate Zimbabwe we have a team of experienced and dedicated proffesionals who are passionate about helping businesses succeed online. As a marketing agency we offer a wide range of services such as digital marketing, social media management, content creation, paid advertising, search engine optimisation, web design & development.
Contact us today: +263 77890 2463 | marketing@icreate.co.zw .